Content Distribution Plan (Monthly)

Blogs to Distribute  

1. What is Shipping Insurance & How Can it Drive Growth?
2. 5 Reasons Why You Need Shipping Insurance

               KW: what is shipping insurance

               Difficulty: 4

               Volume: 250

               Current Ranking: N/A (BOOST)

                       Cluster back to “Why You Need Shipping Insurance”

                       Anchor text ‘what is shipping insurance’

                       Social Interactions & Guest Blog Links

               KW: shipping insurance

               Difficulty: 31

               Volume: 880

               Current Ranking: homepage of site currently at 28

Get links back to homepage

Connect with site owners for relationships and guest blogging opportunities:

*Pitch to 10 website editors each week

       Along the lines of

               -Shopify (DA:92) High Traffic

               -Multichannel Merchant (DA:77) High Traffic

               -Practical Ecommerce (DA:60) High Traffic

               -Cerasis (DA:48) Low Traffic but very relevant content

-CH Robinson (DA:61) High Traffic

               -Shipping and Freight Resource (DA:33) High Traffic

               -Supply Chain Digital (DA: 56) High Traffic

Blog Submissions

• HackerNews
• Tumblr

Individual LinkedIn feeds and Twitter

* 3 posts each week (1 new blog post weekly)

• Get more followers on Twitter

Social Media Groups

*5 Post each on each channel (Facebook, Google+, LinkedIn)  per week

LinkedIn  (Priority Channel: 6 Clicks, 4 Interactions to Date)

Risk Management & Insurance Professionals (26,830 members)

Parcel Shipping (6,750 members : Admittance is Pending)

Logistics and Supply Chain Networking Group (154,485 members)

Global Insurance Network (74910 members)

Shipping Software Society (866 members)

Operations/Distribution Manager (19,957 : Admittance is Pending)

283,798 members total

Facebook (4 Clicks, 0 Interactions to Date)

Supply Chain Management (6,979 members)

Shopify Dropshipping for Entrepreneurs (8,606 members)

Packaging Club (15,843 members)

Masters of Supply Chain Management IIU (129 members)

Google Plus

Supply Chain (1,307 members)

Supply Chain Management (560 members)

Warehouse Storage Solutions (430 members)

Republishing

LinkedIn Publisher (Ben’s profile) 1 once a week

Medium 1 once a week

EBN Online once a week

Supplychain247 once a week

Community Engagement

• Quora

• Answer 5 questions related to shipping insurance (inbound links to blogs and main pages: home page, about us, and savings calculator)
• Create 2 Questions

• Reddit

• Groups to pursue:
• Answer 3 questions related to shipping insurance or shipping related with links and screenshots in each response
• Create 2 Questions

• YouTube

• Comment on five different (relevant) videos with links back to Cabrella blog or website

• Popular blogs

• Comment on three relevant blogs